Marketing (aka How Do We Sell It??)

On the heels of launching debut novels from two of our authors, this question has come up quite a bit in the last couple weeks. And, the answer to the titular question is: I don’t know. No, really, it is a great mystery to most people, and the answer is not a simple, straight-forward one. The complexities of marketing any piece …

It’s a Great Big Scary World Out There (aka Marketing: How to Sell Your Book)

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. Ah, if only this were an actual ‘how to’ guide to selling your work of prose be it fiction or non-fiction, satire, drawings, clippings of …